Few digital marketers look forward to the prospect of reporting. It’s annoying when we find our clients (or managers) are merely reading our SEO reports for top-line insights because they’re laborious and time-consuming to produce. Showing your labor and achievements, on the other hand, pays well. Consistent reporting fosters trust and sets the stage for long-term success. Marketers in digital marketing companies in Virginia must understand how to make the most of data.
1. Select the Most Appropriate KPIs
For SEO, there is no one-size-fits-all collection of KPIs. To discover the KPIs that matter for your campaign, you must first understand your customer’s business or product.
Then figure out what your company’s aim is. Is the customer looking to boost product purchases? How can you raise brand awareness? Choose an SEO approach that will help the company achieve whatever objective it has set for itself. Then choose KPIs that are relevant to that approach.
2. Eliminate Clutter
Are there any metrics or pages in your report that aren’t critical to your client’s success? Remove them! Data overload may occur when you try to cram too many charts and data into a single report. Reviewers are so overloaded that the report isn’t useful, rather than obtaining a lot of information as you wanted.
3. Simplify language and avoid jargon
SEO has its jargon, much like any other sector. Words and metrics that you and your employees use every day are frequently incomprehensible to your clients. Take the effort to explain the data in reports and their significance. Use comparisons and analogies in your analysis to clearly state what the data implies and what you should do next.
4. Select Beneficial Data Visualizations
A poor display or presentation may detract from even the greatest data. Select charts and graphs that present measurements simply, correctly, and in an eye-catching manner. Bar charts, pie charts, and line charts are among the most popular chart types that can be utilized for IT solution provider company SEO report.
5. Share your thoughts
Until they’re matched with insights, numbers are vanity metrics. Put another way, don’t just give your clients the stats. Extrapolate insights from the data and share them with your clients in relevant ways. Put yourself in the position of the customer and try to respond to the question, “How should I proceed on this data?”
6. Make Useful Segments
Your clients will better understand what’s going on with their websites if you group your data. Performance data can be segmented by content type, audience, or aim. This stops apples from being compared to oranges.
7. Make the link between SEO success and business success.
SEO is a tool for achieving a goal. You risk a high churn rate if your clients don’t recognize how your performance adds to the things that matter to them (revenue). Before you deliver a report, consider if your customer will be able to grasp the link between SEO data and their company’s performance.
Time spent evaluating data and developing reports is best spent if you follow these procedures. To assist your clients in growing their businesses, focus on incorporating usable analytics, communicating insights, and tying SEO initiatives to genuine outcomes.